IKEA: The Sleepiest Print Ad Ever Made

According to research "Nine in ten people in the UAE are not getting the ideal eight hours of sleep a night”. So, we created SÖMNIG. A print ad designed to do exactly what IKEA's range of beds and mattresses do – give you a great night’s sleep. Awards: D&AD Shortlist

The IKEA SÖMNIG ad was printed in Good magazine's April 2018 edition. The ad is design to be removed and placed next to bed using the in-built stand.
The ad was printed using lavender infused ink - a scent that's known to relax muscles and lower heart rate.
When activated, the micro speaker emits a sound frequency called white noise. The sound is proven to help induce deep sleep.
 Enjoy a nice deep sleep thanks to the immersive IKEA SÖMNIG print ad.

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