BP Visco: Dustvertising

BP Visco keeps your engines up to 30% cleaner, so we needed a compelling way to get the benefit across. Our solution was to create clean engines from the dust on vehicle bonnets. Dustvertising! Awards: Dubai Lynx: Grand Prix Promo and Activation

'Keeps your engine up to 30% cleaner - BP Visco'

Here's how it works: Find a dusty car (there are lots in Dubai)

Place the stencil over the bonnet

Brush away the dust underneath

Remove stencil to reveal the message

Stencil flier which gave motorists 30% off their next oil change

We stenciled lots of cars!

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