Amstel Light: 1.5% Smarter

Amstel Light has on average 1.5% less alcohol than competitor beers. So, we put a positive spin on it by making it the smarter choice. The 1.5% smarter campaign saw sales volumes increase by 20%.

New pint glass design

Permanent in bar PoS

The Amstel Light Comedy Social - Brand Ambassadors

The Amstel Light Comedy Social - Brand ambassador using an iPad to recruit consumers to our facebook group

Omid Djalili performing at The Amstel Light Comedy Social, Madinat Jumeirah

The Amstel Light Comedy Social, Madinat Jumeirah

Tactical poster at The Amstel Light Comedy Social

Tactical banner at The Amstel Light Comedy Social

Retail offers:
• Complimentary pint glass with every case of Amstel Light
• Tax free offer on Amstel Light

Promotional communication including table talker, flier (which can be made into a paper aeroplane) and trade presenter

In bar poster

Tactical in bar poster, to be put up during happy hour

Tactical in bar poster, to be placed in golfing venues

Tactical in bar poster, to be placed at brunch venues

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