IKEA: The Sleepiest Print Ad Ever Made

According to research "Nine in ten people in the UAE are not getting the ideal eight hours of sleep a night”. So, we created SÖMNIG. A print ad designed to do exactly what IKEA's range of beds and mattresses do – give you a great night’s sleep. Awards: D&AD Shortlist

The IKEA SÖMNIG ad was printed in Good magazine's April 2018 edition. The ad is design to be removed and placed next to bed using the in-built stand.
The ad was printed using lavender infused ink - a scent that's known to relax muscles and lower heart rate.
When activated, the micro speaker emits a sound frequency called white noise. The sound is proven to help induce deep sleep.
 Enjoy a nice deep sleep thanks to the immersive IKEA SÖMNIG print ad.

You may also like

Volkswagen: Similar But Not The Same
2019
Yas Island: Social Playbook
2020
IKEA: Playable Posters
2020
IKEA: Smallest IKEA Store in the World
2012
Volkswagen & Fender: Made for Each Other
2015
Al Jazeera English: #FREEAJSTAFF
2017
IKEA: PLAY-VEMBER
2020
Amstel Light: 1.5% Smarter
2011
Spuble: Real Life Speech Bubbles
2017
IKEA: The World's Largest Gift-Wrapped House
2020
↑Back to Top